In class I had the privilege of the rebranding the Eastern State Penitentiary branding, the historic Philadelphia Prison. This project was for class only at Drexel University. As part of this project, I was tasked with designing a strong visual identity, including a logo, as well as developing the brand further into marketing assets and different ephemera. I created billboards, instagram graphics, various items for the gift shop, a website design and an animation to go along the brand.